What is Medium Content?
Medium content sits between low content (blank lined journals) and high content (fiction novels). These books offer substantial value through structured activities or information but don't require writing 50,000 words.
Examples
- • Coloring Books (Adult & Kids)
- • Puzzle Books (Sudoku, Word Search)
- • Activity Books (Mazes, Dot-to-Dot)
- • Educational Workbooks (Math, Handwriting)
Why It Works
- • Higher Barrier to Entry (Less Competition)
- • Higher Perceived Value (Higher Prices)
- • Engaging User Experience
- • Repeat Buyers (Series Potential)
Production Engineering
Success in medium content requires a systematic approach to creation. It's not about random pages; it's about a cohesive experience.
1. Theme & Niche
Don't just make a "Puzzle Book". Make a "70s Rock Crossword Book".
Winning Niches:
• Specific Demographics (Kids vs Seniors)
• Themes (Holidays, Eras, Hobbies)
• Skill Levels (Easy, Medium, Expert)
2. Quality Control
Broken puzzles = 1-star reviews.
Must Haves:
• Solutions at the back
• Clear Instructions
• Large Print (for seniors/kids)
• Margins for cutting out pages
3. Value Addition
Make it more than just a book.
Bonus Ideas:
• Intro/Story elements
• Completion Certificate
• Facts/Trivia on page bottoms
The Series Strategy
Medium content is perfect for building brand loyalty. If someone enjoys Vol 1 of yourSudoku book, they will buy Vol 2.
Volume Strategy
Difficulty Ladder
Marketing Visuals
Show the Work
Medium content is visual. Your cover and A+ content must show exactly what the user is buying.
- Show completed coloring pages
- Show solved puzzle snippets
- Highlight "Large Print" if applicable
Social Proof
Encourage users to share their completed pages.
Tip: Include a page in the back: "Share your masterpiece on Instagram and tag us @YourBrand!"
Create Engaging Experiences
Don't just fill pages. Create hours of entertainment, relaxation, or learning. That is the power of true medium content.