Free Marketing Guide

Zero-budget strategies to get your book in front of readers. Build your audience without spending a dime.

Social Media

⚠️ Respect strict no-promo rules

Post here when your KDP Select book is free.

Engage in discussions. Mention book only if asked.

Dedicated space for new release announcements.

Pitch yourself to podcasts in your niche.

Contact local NPR or community stations. Pitch a "local author success" story.

Donate a physical copy. Ask to be added to the "Local Author" shelf.

Look for community bulletin boards. Pin a professionally designed flyer or bookmark with a QR code linking directly to your book.

Offer to do a reading or signing event. Ask about consignment programs.

Advance Review Copies are crucial for launch day social proof.

Paid, but high quality reviewers.

Great for cross-promos and newsletter swaps.

Industry standard (pricey, but effective).

Submit your ebook to be available in public library catalogs across North America via OverDrive/Libby.

Write a short prequel or bonus chapter. Give it away for free in exchange for email signups (use BookFunnel).

Consistency beats intensity. Pick 2 platforms and master them.

Cross-Promote: Put your TikTok handle in your book's back matter.

Newsletter Swap: Find authors in your genre and agree to shout each other out.

Track Data: Use Amazon Author Central to see if specific actions spike sales rank.